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Study Finds One Third of all Films on VOD Platforms in EU are of European Origin


The European Audiovisual Observatory has recently published a free report on the origin of films and TV content in VOD catalogues in the EU and the visibility of European films.

The new report (PDF) takes a closer look at figures and data collected from five European countries (Great Britain, France, Germany, the Netherlands and Belgium) whereas 42 different VOD platforms have been examined. The paper concludes that, on average, one third of the films which were promoted via VOD platforms in the EU were European films. The share of European films varied between 41% in France and 25% in the United Kingdom. Among European films, national films represented the majority in France and the United Kingdom, whereas European non-national films were the majority in Germany, The Netherlands and Belgium.

Further insights of the report with regards to major platforms (Netflix, iTunes):

• The main European countries of origin for "EU 28" TV content in Netflix’s catalogues are the United Kingdom with 160 titles (or 44% of the total EU28 TV titles available in the 8 Netflix catalogues studied), France with 72 titles (20%) and Germany with 52 titles (14%). Together, these three countries produce 78% of EU 28 TV titles in the 8 catalogues studied.

• For iTunes, these 3 countries produce 91.5% of all EU titles in the 3 iTunes catalogues studied, with UK produced TV titles representing 52% (884 titles), German produced titles representing 22% (365 titles) and French titles 17% (297 titles).

The insights are based on data acquired by French research organization AQOA in October 2016. The European Audiovisual Observatory is a public service organisation and part of the Council of Europe in Strasbourg, France.

More information about the report can be found here.


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