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Budrus receives the 2012 PUMA.Creative Impact Award


The PUMA.Creative Impact Award of 50.000 Euro this year goes to Budrus, a story of a successful non-violent protest in the West Bank.


The PUMA.Creative Impact Award is an annual award to honour the documentary film creating the most significant impact in the world. This 50.000 Euro award acknowledges the film’s makers and will help the continuation of the film’s campaign work.

This year the following films were nominated for the award:

Armadillo (Denmark, 2010), Directed by Janus Metz, Produced by Ronnie Fridthjof & Sara Stockmann
Armadillo is a gut-punching account of the growing cynicism and adrenaline addiction of a band of brothers, a group of young Danish soldiers at war in Afghanistan. It has raised public awareness about the war in Afghanistan as well as deep political debate about the consequences for both soldiers and civilians.

Bag It (US, 2010), Directed by Suzan Beraza, Produced by Judy Kohin
An average American man pledges to stop using plastic bags, and before long he has embarked on a wholesale investigation into plastic and its effect on our waterways, oceans, and even our own bodies. A film that has effected change in consumer behaviour by reducing consumption of single use plastics and encouraging communities to adopt bag bans.

Budrus (US, 2009) Directed by Julia Bacha, Produced by Ronit Avni, Rula Salameh and Julia Bacha
A Palestinian community organizer and his 15-year old daughter unite Palestinians from all factions and Israeli activists in an unarmed struggle to save their village from destruction by Israel’s Separation Barrier. From Palestinian refugee camps and Israeli pre-military programs to Capitol Hill, TED and the European Parliament, Budrus has reshaped the public debate on the role of nonviolence in securing a future of freedom, dignity, security and peace for Palestinians and Israelis.

Gasland (US, 2010), Directed by Josh Fox, Produced by Trish Adlesic, Molly Gandour
Part verité road trip, part exposé, mystery and showdown, Gasland follows director Josh Fox on a 24-state investigation into the devastating, toxic effects of the aggressive drilling process known as fracking. In the two years since release, Gasland put fracking firmly on the public agenda and has helped pressure elected officials to curtail the practice.

Weapon of War (Netherlands, 2009), Directed and Produced by Ilse & Femke van Velzen
Giving voice to soldiers who used rape as a weapon during decades of conflict in the Democratic Republic of Congo, this film follows them as they try to reconcile with their past and break the vicious circle of sexual violence. Weapon of War is an example of film being used as a highly strategic educational tool and engaging debate on the taboo issue of rape within the military.

The entries for the award were read by an independent Peer Review Committee led by: Diana Barrett, President and Founder of Fledgling Fund; Heidi Gronauer at EsoDoc; Yvette Alberdingk Thjim at Witness; Wendy Levy at Tomorrow Partners; Willie McKenzie at Greenpeace; Jamie Drummond at; Sharon La Cruise at the Ford Foundation; Pam Harris at Iris Films; John Johnson, Founder and Executive Director of The Harmony Institute, made up of documentary and social change experts and the team at BRITDOC.

Each film team was asked to demonstrate how it had created increased awareness of an issue, and produced changes in attitude and behaviour. The reviewers considered the impact of the film in political and corporate spheres both locally and globally, and the extent to which it increased the capacity of other organisations and individuals working in the same field.

All films are feature length (75 minutes or more), have screened previously at a film festival or on television, and have been released on or after January 1, 2009.

Just Vision, the organization behind the 2012 winner Budrus and its outreach campaign, is made up of a team of Palestinian, Israeli, North and South American human rights advocates, conflict resolution experts, filmmakers and journalists who have, since 2003, been working to reframe the conversation around Palestinian resistance in the context of an intractable political situation. In the two and a half years since Budrus was released, the film has reshaped the public debate on the role of nonviolence in securing a future of freedom, dignity, security and peace for Palestinians and Israelis.

Budrus, is directed by award-winning filmmaker Julia Bacha (co-writer and editor Control Room, co-director Encounter Point, co-director My Neighbourhood), and produced by Bacha, Palestinian journalist Rula Salameh, and filmmaker and human rights advocate Ronit Avni.

"For the last few years, our team has been conducting targeted, sustained public education campaigns using Budrus in Palestinian, Israeli and international settings in order to amplify the courageous efforts of ordinary people who act when government officials fail to do so,” said director Julia Bacha. “Our goal is to contribute to fostering peace and an end to the occupation by rendering Palestinian nonviolence leaders and their Israeli allies more visible, valued and effective in their efforts.”

Juror Jemima Khan said of the winning film: “Like the villagers it follows, this brave film shows how non-violence in the face of a seemingly insurmountable opposition can succeed; a heart-warming David and Goliath tale. The film put Budrus on the map and in the mainstream media so that what happened there can never be forgotten and can continue to inspire peacemakers on all sides.”

Gasland was honoured with a Commendation by the jury for its high-impact results which they felt will inspire a generation of filmmakers to talk truth to power.

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