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EDN Outreach and Distribution Workshop

The EDN Outreach and Distribution Workshop is a three-day workshop where producers and directors shape the strategies for the release of their next documentary, including the industry launch and getting the film out to a general audience. The format combines general talks by outreach experts with hands on work with shaping a concrete plan for each of the six (maximum) selected documentary projects.

3 days


During The Outreach and Distribution Workshop the selected project teams and the observers will be introduced to tools, mechanisms and considerations for launching, distributing and selling documentary films. This information and knowledge will during the three days lead to the implementation of a concrete outreach strategy for each of the selected projects. The presentations of these strategies will conclude the workshop on the third day.

Under guidance from experienced international tutors each of the selected documentary teams will:

- Build a concrete launch plan for getting the film out to the professional documentary market
- Identify key audience groups for the film
- Name outreach partners to work with
- Formulate key elements and materials for the outreach campaign

Why participate in an outreach and distribution workshop?
Getting your documentary out to an audience requires knowledge about tools for audience engagement; skills about distribution mechanisms and strategies for launch campaigns. To meet these demands for getting your next documentary out to a wide audience, EDN has developed this workshop, touching upon the essential points of the outreach and distribution of your next documentary.

The workshop format
During the first day we will provide a general introduction of tools and mechanisms for distribution and outreach as well as evaluate the potential strategy for each of the selected projects. Every project team will be asked to present initial ideas about target audiences and distribution considerations.

During the next days the participants will work on the details of identifying potential collaborators, reaching different audience segments and creating a detailed plan for the launch of their film. The work will be done in both individual sessions and in plenary work. We will end the workshop with a presentation of the participating projects, the goals achieved during the workshop and aims for the outreach and distribution of the film.

The participants
The level of the teaching will be high and based upon the experiences of the participants. We encourage teams of producers and directors to participate together in the workshop, as the participating projects will go through developments in all aspects of the outreach and distribution plans.

We encourage projects to be creative documentaries for cinema and TV, in late development or early production. You submit your project by sending a written 3-page presentation of your project accompanied by visual material.

  • Title, name of producer, production company and director, length, format & production plan/time of delivery of the final film
  • Short synopsis
  • Depending on the nature of the project information on: Visual approach, reflections on the narrative, presentation of characters etc.
  • Initial reflections about the audience potential of the project
  • The total budget sum (not the whole budget) & a brief financing plan
  • Short CV & filmography of company and director
  • Contact details on producer/production company and/or director

The participation fees will be announced for each session separately in our overview of upcoming EDN activities.


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